Tours fall into a few formats. Epic Tours are dynamic road trips of 5+ days, biking from one town to another through less-travelled areas, each built around a theme. Relaxed Tours are guided and fully supported but slower, with 30–60 km of riding a day, staying at resort hotels or onsen ryokan and aimed at families and people who want more cultural stops than hard miles. Self-Guided Tours give you a rented bike and a GPS device with routes preloaded, no guide and no support van, so you ride at your own pace — solo riders are welcome and routes can be adjusted to the season, your time and your riding ability. One Day Tours are half-day to full-day guided rides around Nasu that anyone can join, including first-timers on a sports bike, who are taught how to handle it. Custom Tours are built from scratch around a group's preferred theme, area, route, distance and schedule.

On the guided trips, a support van runs with the group, keeping riders supplied with fluids and snacks and stopping to take photos. Guests' reviews single out the quality of the rental bikes, the bike fitting and repairs, the quiet rural roads and the organisation. One rider from Australia, part of a group of five women in their 60s, did the Kumano Kodo trail and loved it; another, who had done many bike tours around the world, called this one the best so far.

The company is local to the region and says it knows every corner of it, with long-standing relationships with local partners. Its stated aim is to support the local economy and keep rural life in the Japanese countryside viable through cycling tourism. That shows up in the itineraries: farm visits, a forest bakery, a Japanese garden and a wooden castle on the Nasu Slow Life E-Bike Tour; craft masters working in pottery, washi, indigo and bamboo on the Satoyama & Craft tour; sake breweries; and meals at historic ryokan and long-established hotels on the Foodie's tour.

The Kumano Kodo trip combines riding with walking on Japan's oldest pilgrimage routes in Wakayama, visiting the Three Grand Shrines of Kumano through ancient forest, mountain paths and waterfalls. The Tohoku Sakura tour is timed for the cherry blossom and takes in Japan's largest sakura tree. The company has also run a 14-day Across Hokkaido tour, with the next one planned for 2027.

Bicycle Tours Japan has been featured by JNTO (Japan National Tourism Organization), National Parks of Japan, The Times (UK) and Get Lost (Australia).

What's included

- Guided cycling with a support van on guided tours - Rental bike and GPS device with preloaded routes on self-guided tours - Van support with fluids and snacks on guided tours - Bike fitting and repairs - Stays at traditional Japanese inns, including onsen ryokan, on guided tours - Traditional Japanese meals at ryokan and hotels on guided tours - Photo stops from the support van

What's not included

- Travel to and from Japan - Travel insurance - Accommodation on self-guided tours - Guide and support van on self-guided tours - Personal expenses